Customer Experience

Study: Music Improves Customer Experience, Even in Serious Settings

Music can enhance the customer experience even in nontraditional retail environments, suggests a study released Thursday by Mood Media and the Society of Composers, Authors and Music Publishers. The study was conducted in France. Customers had a more favorable experience in five business locations — including gas station, optical, banking, sports apparel and pharmacy locations, the study found.

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Smartphones are driving us to distraction. Here’s help.

Ho-hum. Another year, another crop of amazing smartphones.

The latest advancements come from Apple and Google. The new iPhone 8 line and iPhone X phones, as well as Google’s new Pixel phones, are blistering fast, offer near-DSLR-quality cameras and perform a growing range of cool stunts, such as supporting augmented reality.

If you were to ask the public if they want all this power and ability, they’d probably respond, “Well, yes! Absolutely!”

But if you were to ask them if the newest phones solve any problems people have with their lives, the answer would be, “Well, no. Absolutely not!”

In fact, smartphones are making our biggest problems worse.

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